February 2026 Sales Analysis
Beach Club — 28 operating days — 4,308 transactions
01 — Executive Summary
Gross Revenue
$390,831
Includes $21.6K private event
Net Revenue
$359,189
Adj Gross (excl event)
$369,231
Adj Net
$337,589
vs $400K Target
-$62,411
-15.6% shortfall
M/M Growth (Adj)
+18.0%
Net vs January
Transactions
4,308
Disc. Giveaway/Day
-44.9%
vs January
Note
A $21,600 private-event transaction on Feb 6 has been segmented out of all adjusted metrics. Adjusted figures represent organic operating performance.
02 — KPI Summary Card
| Metric | Actual | Target | Status |
|---|---|---|---|
| Net Revenue (adj) | $337,589 | $400,000 | -15.6% |
| Alcohol Ratio (adj) | 46.1% | ≤49% | Compliant |
| Labor Cost % (adj) | 22.5% | 21% | +1.5pp |
| Giveaway Rate (adj) | ~8.2% | ≤8% | Marginal |
| Weekly Comp Budget | ~$3,865/wk | $1,500/wk | 2.6x over |
| Disc. Leakage/Day | $475.87 | — | -44.9% vs Jan |
| OpenTable ROAS | 11.13x | — | Strong |
03 — Weekly Progression
| Week | Net Rev | Avg/Day | Giveaway % | Trend |
|---|---|---|---|---|
| W1 | $54,566 | $7,795 | 15.7% | High leak |
| W2 | $85,524 | $12,218 | 7.4% | Improved |
| W3 | $109,645 | $15,664 | 5.9% | Best week |
| W4 | $87,854 | $12,551 | 6.5% | Slight uptick |
Revenue Trajectory
W1: $7.8K/dayW2: $12.2KW3: $15.7KW4: $12.6K
04 — Gross-to-Net Waterfall
Adj Gross
$369,231
100%
Returns
-$1,608
0.4%
HH Discounts
-$13,253
3.6%
Non-HH Discounts
-$4,616
1.2%
Implied Comps
-$12,166
3.3%
Adj Net
$337,589
91.4%
Non-HH Discount Breakdown
Employee Food
$2,488
Employee Drinks
$2,128
Comp Attribution — Top Sources
| Source | Amount | Share |
|---|---|---|
| MAIN BAR (shared login) | $6,554 | 42.4% |
| Luke Marques | $1,977 | 12.8% |
| Mike McCann | $1,442 | 9.3% |
| Adam Pennacchio | $1,030 | 6.7% |
| Kayla Irvine | $711 | 4.6% |
| Brett Roffler | $579 | 3.7% |
| All Others | $3,165 | 20.5% |
| Total | $15,458 |
05 — Alcohol-to-Food Ratio
Alcohol (Adj)
$149,074
Food (Adj)
$174,301
NA Beverages
$10,762
Alcohol Ratio
46.1%
Target ≤49% · Jan: 51.3%
06 — Labor Cost Analysis
Total Labor
$75,963
% of Net (Adj)
22.5%
Target: 21% · Reported: 21.1%
Regular Pay
$68,485
Overtime
$7,478
9.8% of total labor
Alert
12 of 28 days exceeded the 25% labor cost threshold. Kitchen staff accounts for 71% of labor at 14.9% of net sales on average.
Weekly Labor Breakdown
| Week | Labor $ | % of Adj Net | Status |
|---|---|---|---|
| W1 | $16,558 | 30.3% | Over |
| W2 | $17,418 | 20.4% | Under |
| W3 | $20,026 | 18.3% | Under |
| W4 | $21,960 | 25.0% | Over |
07 — Revenue Source Attribution
| Source | Metric | Revenue | Spend | ROAS |
|---|---|---|---|---|
| OpenTable | 1,350 covers | $75,120 | $6,750 | 11.13x |
| DoorDash | 25 orders | $1,202 | $114 | 10.52x |
| Private Event | Feb 6 (segmented) | $21,600 | — | — |
| Valentine's Day | Feb 14 | $28,351 | — | — |
Revenue Decomposition
Walk-in 76.6%
OpenTable 22.3%
Organic 0.8%
DoorDash 0.4%
08 — Employee Performance
Top 5 by Net Sales
| Employee | Net Sales | Txns | $/Hr |
|---|---|---|---|
| MAIN BAR | $86,637 | 2,140 | — |
| Luke Marques | $69,797 | 472 | $470 |
| Marina Kelada | $33,079 | 215 | $404 |
| Aimee Aszman | $22,650 | 195 | $251 |
| Kayla Irvine | $22,190 | 172 | $265 |
Flagged Employees
| Employee | Comp Rate | Disc Rate | Voids | Flag |
|---|---|---|---|---|
| MAIN BAR | 7.6% | 15.6% | $7,059 | Accountability gap |
| Mike McCann | 27.3% | 22.0% | — | Excessive comp |
09 — Category & Item Performance
Top Categories (Adjusted)
| Category | Gross | Net | Disc % |
|---|---|---|---|
| Cocktails | $55,249 | $46,685 | 15.5% |
| Appetizers | $50,711 | $49,117 | 3.1% |
| Pizza | $46,471 | $43,930 | 5.5% |
| Pasta | $30,041 | $28,402 | 5.5% |
| Wine (Glass) | $28,758 | $24,411 | 15.1% |
Top Items (Adjusted)
| Item | Net Sales | Qty Sold |
|---|---|---|
| Tito's | $19,445 | 1,208 |
| Honey Ryder | $14,204 | 651 |
| Famous Ray's | $13,055 | 729 |
| Rigatoni | $11,489 | 455 |
| Caesar | $9,859 | 552 |
10 — Day-of-Week & Daypart Patterns
Average Net Revenue by Day
| Day | Avg Net/Day | Relative |
|---|---|---|
| Saturday | $24,882 | |
| Friday | $15,857 | |
| Sunday | $11,974 | |
| Thursday | $10,105 | |
| Wednesday | $9,734 | |
| Monday | $6,002 | |
| Tuesday | $5,844 |
Weekend Dominance
4.3:1 ratio — Saturday averages $24.9K vs Tuesday at $5.8K. Weekend (Fri–Sun) captures the majority of weekly revenue.
Daypart Distribution
Dinner (6–10 PM)
$240,011
66.8% of revenue
Late Night (10 PM+)
$45,774
12.7%
Happy Hour (3–6 PM)
$42,212
11.8%
Lunch / Brunch
$31,193
8.7%
11 — Void Analysis
Total Voids
$13,317
Tech Voids
$5,603
42.1% of total
Operational Voids
$7,714
MAIN BAR Voids
$7,059
53% of all voids
Top Void Reasons
| Reason | Amount | Share |
|---|---|---|
| IT Printer Testing | $5,367 | 40.3% |
| Order Error Before Prep | $4,032 | 30.3% |
| Other | $3,918 | 29.4% |
12 — Menu Change Impact
HH Menu Launch (Feb 11)
+89.7%
Alcohol category lift (confounded)
Brunch Menu (Feb 13)
-29.5%
Decline — needs investigation
13 — Operational Recommendations
Immediate
01
Resolve MAIN BAR shared login
$23,135 in sales, comps, and voids are unattributable. Individual logins required for accountability.
Accountability
02
Investigate Mike McCann comp/discount pattern
27.3% comp rate and 22.0% discount rate are extreme outliers vs the team average.
Compliance
03
Audit employee meal policy
$4,616 in employee food/drink discounts across 28 days needs policy review.
Cost Control
Short-Term
04
Address W4 overtime spike
$21,960 labor in W4 with 25% cost ratio despite revenue declining from W3 peak.
Scheduling
05
Investigate brunch menu decline
-29.5% decline post Feb 13 brunch menu change. Root cause unknown.
Menu
06
Kitchen labor optimization
Kitchen staff at 14.9% of net (71% of total labor). Evaluate prep efficiency and scheduling.
Labor
Medium-Term
07
Maintain giveaway trajectory
Discretionary leakage down 44.9% from Jan. Continue toward sub-8% target.
Giveaway
08
Grow midweek revenue
4.3:1 Saturday-to-Tuesday ratio. Explore programming, events, or promotions for Mon–Wed.
Revenue
09
Expand lunch/brunch daypart
Only 8.7% of revenue. Significant upside if brunch decline is reversed and lunch traffic grows.
Revenue